Hi, I’m Robin.

Product Design Leader, experienced in designing for complex, constraint-driven product ecosystems. Passionate about product strategy and design craft. Currently at Personio.

Hi, I’m Robin.

Product Design Leader, experienced in designing for complex, constraint-driven product ecosystems. Passionate about product strategy and design craft. Currently at Personio.

Hi, I’m Robin.

Product Design Leader, experienced in designing for complex, constraint-driven product ecosystems. Passionate about product strategy and design craft. Currently at Personio.

Hi, I’m Robin.

Product Design Leader, experienced in designing for complex, constraint-driven product ecosystems. Passionate about product strategy and design craft. Currently at Personio.

Hi, I’m Robin.

Product Design Leader, experienced in designing for complex, constraint-driven product ecosystems. Passionate about product strategy and design craft. Currently at Personio.

Check my curated selection of B2B SaaS projects.

A New Take on Recruiting: Rethinking One of Personio’s Core Domains

As part of a larger redesign initiative, the Recruiting product underwent a complete overhaul—including a full conceptual rework of the applicant tracking areas. We successfully redesigned and shipped 80% of the core interface, addressing key pain points around tracking efficiency and data visibility.

40%

Efficiency increase in moving candidates through the key workflows of recruiting.

A New Take on Recruiting: Rethinking One of Personio’s Core Domains

As part of a larger redesign initiative, the Recruiting product underwent a complete overhaul—including a full conceptual rework of the applicant tracking areas. We successfully redesigned and shipped 80% of the core interface, addressing key pain points around tracking efficiency and data visibility.

A New Take on Recruiting: Rethinking One of Personio’s Core Domains

As part of a larger redesign initiative, the Recruiting product underwent a complete overhaul—including a full conceptual rework of the applicant tracking areas. We successfully redesigned and shipped 80% of the core interface, addressing key pain points around tracking efficiency and data visibility.

Launching Personio Compensation Management: Designing for a Highly Regulated Domain

Contributed to the launch of the Compensation Management domain, enabling efficient salary planning and benefits administration for large employee groups. The product was successfully rolled out and adopted by 300+ customers within the first year.

300+ customers

Within the first year, contributing to 2 m€ of ARR

0-1

Product Development

Launching Personio Compensation Management: Designing for a Highly Regulated Domain

Contributed to the launch of the Compensation Management domain, enabling efficient salary planning and benefits administration for large employee groups. The product was successfully rolled out and adopted by 300+ customers within the first year.

Launching Personio Compensation Management: Designing for a Highly Regulated Domain

Contributed to the launch of the Compensation Management domain, enabling efficient salary planning and benefits administration for large employee groups. The product was successfully rolled out and adopted by 300+ customers within the first year.

From Visuals to Experience: How Strong Branding Creates a Lasting UX Impact

The app was redesigned to elevate the perceived user experience and strengthen brand identity. Improved visuals, intuitive navigation, and cohesive branding create a more engaging and seamless interaction. This rework enhances user satisfaction and reinforces brand recognition.

36%

Increase in app satisfaction reported in app stores

From Visuals to Experience: How Strong Branding Creates a Lasting UX Impact

The app was redesigned to elevate the perceived user experience and strengthen brand identity. Improved visuals, intuitive navigation, and cohesive branding create a more engaging and seamless interaction. This rework enhances user satisfaction and reinforces brand recognition.

From Visuals to Experience: How Strong Branding Creates a Lasting UX Impact

The app was redesigned to elevate the perceived user experience and strengthen brand identity. Improved visuals, intuitive navigation, and cohesive branding create a more engaging and seamless interaction. This rework enhances user satisfaction and reinforces brand recognition.

strategy

Design is a team sport. I help translate business strategy into product roadmaps by facilitating collaborative, in-depth conversation with the XFN team.

I bring a well-stocked toolbox of methods to help teams think clearly and move forward together. From divergent ideation techniques to risk assessments and roadmap planning, I know when to zoom out for big-picture thinking and when to zoom in on the details. Every good project deserves a solid battle plan—and I’m here to help shape it and guide conversations.

I have a toolbox of methods at hand that help me facilitat conversations. From divergent ideation methodology to risk assessment and roadmap planning. Every good project deserves a good battle plan.

Not all tasks are created equal. The Impact-Effort Matrix helps prioritize what’s worth doing — spotlighting quick wins and saving you from low-impact time sinks.

Impact-Effort Analysis

Not all tasks are created equal. The Impact-Effort Matrix helps prioritize what’s worth doing — spotlighting quick wins and saving you from low-impact time sinks.

Impact-Effort Analysis

Not all tasks are created equal. The Impact-Effort Matrix helps prioritize what’s worth doing — spotlighting quick wins and saving you from low-impact time sinks.

Impact-Effort Analysis

See your product through your users' eyes. Journey mapping reveals pain points and highlights opportunities — so you can design experiences that truly click.

User Journey Mapping

See your product through your users' eyes. Journey mapping reveals pain points and highlights opportunities — so you can design experiences that truly click.

User Journey Mapping

See your product through your users' eyes. Journey mapping reveals pain points and highlights opportunities — so you can design experiences that truly click.

User Journey Mapping

Qualitative research uncovers user needs, motivations, and pain points that aren’t visible in the data. It helps product teams design with empathy and real-world relevance.

Qualitative Research

Qualitative research uncovers user needs, motivations, and pain points that aren’t visible in the data. It helps product teams design with empathy and real-world relevance.

Qualitative Research

Qualitative research uncovers user needs, motivations, and pain points that aren’t visible in the data. It helps product teams design with empathy and real-world relevance.

Qualitative Research

I facilitate a wide range of workshops to spark meaningful conversations and build shared ownership with the product team—whether it's a vision workshop, co-creation session, or brainstorming.

Workshops & Brainstorming

I facilitate a wide range of workshops to spark meaningful conversations and build shared ownership with the product team—whether it's a vision workshop, co-creation session, or brainstorming.

Workshops & Brainstorming

I facilitate a wide range of workshops to spark meaningful conversations and build shared ownership with the product team—whether it's a vision workshop, co-creation session, or brainstorming.

Workshops & Brainstorming

collaboration

Efficient communication is key to successful XFN collaboration, I walk that talk. Here is what people that I worked with say about my style of collaboration:

I believe great collaboration starts with strong relationships and shared rituals. I actively invest in team habits that build trust, foster connection, and help teams stick together.

Facilitating vision work with one of the Personio product teams.

Facilitating vision work with one of the Personio product teams.

Facilitating vision work with one of the Personio product teams.

I thoroughly enjoyed collaborating with Robin. He’s deeply committed to creating a collaborative and user-focused environment, and his partnership with engineering was always smooth and productive. Robin has a great eye for detail—his meticulous attention to clarity and comprehensiveness, significantly mitigated the risk of misunderstandings. What really stands out is his genuine drive to make the design better at every step. He brings thoughtful input and raises the bar for what great UI/UX design should be.

János Murvai-Gaál, Lead Software Engineer

Robin is a fantastic team player—approachable, open to feedback, and dedicated to go the extra mile. I had the pleasure of working closely with him for nearly two years, and his customer-centric approach consistently made a meaningful impact. He has a deep understanding of user journeys, creating products that are both visually appealing and effectively meet customer needs.

Nino Ormotsatzke, Product Manager

I had the pleasure of working with Robin for three years and was always impressed by his work. He combines outstanding design expertise with curiosity and pragmatism, taking responsibility of the whole design process. His team spirit and valued collaboration make him a valuable asset to any team. I can recommend him without hesitation!

Oliver Stamm, CPO

Robin is an energetic and optimistic designer who was an absolute pleasure to work with at Personio. He has tremendous potential as a product designer, seamlessly blending an innate focus on user needs with strong technical skills. Robin was a fantastic sounding board when solving complex workflow and interface problems, even under time pressure. His passion for design craft shines through in everything he makes—whether it’s pixels or woodworking. Get a chance if you can to collaborate with him on his journey.

Julia Nacsa, Staff Product Designer

Teamspirit
Shared ownership
Co-Creation

Great products are the result of strong team culture and healthy collaboration. I always follow these principles to make the team engaged and productive. When that clicks, good design tends to follow naturally.

Robin Biechl

Senior Product Designer based in Munich

(+49) 15141682099

Copyright © 2025 by Robin Biechl. All rights reserved.

Copyright © 2025 by Robin Biechl. All rights reserved.

Copyright © 2025 by Robin Biechl. All rights reserved.